Sy from Senegal belongs to the most significant personalities in the African
world of fashion. The self-taught designer lives and works in Dakar. She
her artistic versatility in the creative textile and jewelry designs that
using traditional as well as modern techniques.
As well as directing theater productions, designing costumes for local
film productions, Haute Couture remains her favored field, where she has
an international name for herself as a fashion designer. She founded the
Metissacana, that supports the cultural and economic exchange between
continents and in which she also produces designs for the carnival in
In the last few years, Oumou Sy presented her collections in a variety
fashion shows in Europe and Africa. She owns her own stores in Geneva
She initiated the international yearly fashion sales week SIMOD in Dakar
designers from all over the world have the opportunity to meet each other.
Oumou Sy also became popular through her music and film project co-operations.
She designs the wardrobe for the Senegalese singers Baaba Maal and Youssou
N'Dour and has won various awards at international film festivals for
An expression of her international
recognition is the "Prince Claus Award to The
Art of African Fashion" that she received in 1998 and the ensuing
her collection at the Stedelijk Museum in Amsterdam.
In August 2000, Oumou Sy
presented her new collection at the EXPO 2000.
The successful mixture of styles is characteristic of her work. The link
traditional and modern gives her designs an original note. Apart from
contemporary collection, significant parts of this presentation were the
of 18 royal couples that were supposed to symbolize the different kingdoms
Senegal. These were not historical costumes but rather original creations
Oumou Sy. Such a concept is unique in the world of fashion.